‘Boosting Tier-IV market presence and betting big on Sonet’: Kia’s 2021 masterplan – Times of India

NEW DELHI: Kia has had a wonderful run in 2020 and it’s not simply us who say it however the Korean automaker is saying it out loud too. Despite the disruption within the Indian economic system in 2020, Kia got here out sturdy counting on only one launch final 12 months, the Kia Sonet.
Sonet has been the best-selling Kia mannequin this 12 months and the automaker goes to proceed to financial institution on the success of the B-SUV that has managed to go away behind a whole lot of massive gamers within the area. While well timed evaluation of the state of affairs helped the automaker keep afloat throughout a nasty 12 months, TOI Auto bought right into a dialog with Kia to grasp the automaker’s outlook for 2021.
Betting massive on Sonet
Despite the curler coaster experience 2020 was, Kia managed to tread by with a robust first quarter clocking round 40,000 gross sales. But it was the Kia Sonet that led the automaker’s sturdy restoration by a limping economic system.
“Even during the peak of the pandemic, we saw demands for our products, and therefore, we planned ahead to come out even stronger from the pandemic situation. We did not deviate from our pre-planned activities like the launch of Sonet and in fact, added a slew of initiatives to support our existing plan,” mentioned the automaker.

While Kia’s secondary goal is to introduce extra related choices in India through the years, the important thing goal could be to give attention to the sturdy demand for Sonet which is at present holding a 20% phase share out there. The automaker has already revamped the manufacturing capability of the Sonet to three,00,000 items yearly.
“Currently, our focus is on meeting the increasing demand for Sonet followed by Seltos and Carnival. Our product strategy is based on what will be relevant to India in the coming years and our focus is to thoroughly study and analyze the sentiments in the post-COVID-19 world to plan for the future,” added Kia.
Tier-IV market enlargement
The automaker has seen a whole lot of curiosity from the agricultural markets and the Tier-IV markets significantly appear to have a whole lot of potential. For 2021, Kia goals to strengthen its rural community to be extra accessible to the potential prospects there.
“We have achieved our expansion target for 2020 to 300 touchpoints which was primarily focused on expanding in Tier IV and upcountry markets like the northeast, the northern part of Telangana, Karnataka, and Western Rajasthan, etc. In 2021, we will further penetrate into the Indian market and try to get closest to our customers”.

Going electrical quickly?
To this query, the automaker solely that its Anantapur plant in Andhra Pradesh is already able to producing electrical autos however India must wait a bit of longer to implement Kia’s Plan S world technique to spice up electrical mobility.
“The success of EV depends on infrastructure supported by steady and streamlined policies to support the Viability. Until then, we would like to wait to introduce our EV line-up in the Indian market”.

Adapting to new developments in 2021
Kia strongly believes that maintaining with developments is the important thing to staying forward of the competitors. The automaker is a serious participant within the related automobile area and Kia expects to see an increase out there share because of this cause alone.
“Leading the connected car space with 100,000 connected Kia cars we expect the demand for our technologically advanced products to further rise among consumers. We will also continue to evolve with the trend to offer innovative technology to solve urban mobility issues. In the post-Covid digitized world, we will continue to further strengthen our ‘Phygital’ model with our network to offer a seamless, safer, and matchless customer experience”.

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