Women’s Entrepreneurship Day 2022: Making Rural Women Self-Reliant

Final Up to date: November 19, 2022, 11:00 IST

Anita, a rural lady artisan who enrolled for the coaching program to be taught new methods to design garments and construct end-to–finish merchandise within the merchandise enterprise

Girls Artisan Entrepreneurship, Monetary and Digital Skilling Venture below the aegis of NASSCOM supported by Firstsource goals to upskill rural ladies artisans

Girls Artisan Entrepreneurship, Monetary and Digital Skilling Venture below the aegis of NASSCOM supported by Firstsource goals to upskill present rural based mostly ladies artisans, significantly from the Bagh neighborhood from Madhya Pradesh, to assist them with digital transactions to extend earnings, leverage social media platforms, entry to market linkages to showcase their designs, broaden buyer base and utilise authorities based mostly schemes to broaden their enterprise.

Anita, a rural lady artisan who enrolled for the coaching program to be taught new methods to design garments and construct end-to–finish merchandise within the merchandise enterprise. She desires to additional set up her enterprise by honing her digital and entrepreneurial abilities. “I’ve learnt easy methods to shield ourselves from on-line frauds. Other than this, I’ve additionally been educated on processing on-line funds. The coaching has helped me perceive the varied elements of the PM Mudra Mortgage together with strategies for making use of for it and utilizing it successfully. On-line platforms similar to Pinterest have enabled me to be taught new designs to sew blouses, designer kurtas and baggage. We now have additionally been skilled on working high quality checks and end-to-end packaging of a completed product. I need to discover ways to craft new and spectacular designs for garments for which I wish to run my very own enterprise. Moreover, I may also try to ascertain my enterprise throughout on-line and e-commerce platforms.”

Then again, this system has helped Swaleha and her sister, Saima to be taught digital types to ascertain their enterprise. The sisters are captivated with designing new patterns with a burning enterprising streak. “We used social media similar to Fb and Instagram however couldn’t use it effectively. Nonetheless, in the course of the coaching, we learnt easy methods to make fascinating reels on Instagram, go stay on Fb, create YouTube shorts, publish informative movies about our line of merchandise with full particulars, use applicable hashtags and make the perfect use of social media channels to showcase our merchandise and broaden our enterprise. We wish to make use of our learnings to showcase our collections and promote our work on a bigger scale.”

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