DARJEELING: With a view to advertise employment within the journey and tourism sector after the coronavirus pandemic crippled companies, Union tourism and tradition minister Prahlad Patel on Monday launched the tourism ministry’s marketing campaign to advertise homestays throughout the nation, which he stated will give a leg as much as rural ‘Aatmanirbharta (self-dependence)’.
Patel additionally introduced the establishing of a ‘Tourism Highway’ – a 250 kilometre-long circuit containing 13 locations – underneath which the ministry has partnered with Google to determine and geotag monuments of relevance alongside nationwide and state highways, prompting street travellers to go to India’s lesser-known cultural, archaeological and non secular websites. He added that the Archaeological Survey of India has began the method of relisting ASI-protected state monuments, an initiative that can enable public to suggest lesser-known monuments for potential inclusion in ASI’s protected record.
Launching the three-day ability upgradation coaching workshop for homestays within the Darjeeling area, the primary of a sequence that will likely be rolled out in the remainder of India, Patel additionally stated house stays will support off-beat, experiential tourism along with growing choices for the home and worldwide vacationers.
While the Darjeeling launch of the homestay workshop ties in with the approaching meeting polls in West Bengal, the place Patel has been campaigning over the previous couple of days, the selection of Darjeeling for the workshop, he stated was not a political one. “There was no politics in my mind when I chose Darjeeling. It is an old and popular tourist destination which needs support to grow and become better,” he stated.
The minister additionally urged journey service suppliers to register themselves on the ministry’s National Integrated Database of Hospitality Industry (NIDHI) portal, saying that the great register of hospitality lodging would assist journey companies discover customers throughout the globe.
Speaking to TOI, President of the Travel and Tourism Association of the Gorkhaland Territorial Administration, Surjan Pradhan, stated, “We had requested the minister for a training module of this kind because homestay businesses in Darjeeling, though already popular, are very fragmented. The aim, through this, is to up the standards and create an umbrella organisation for them, with the tourism ministry’s help.”
On Monday, Patel additionally inaugurated the Culture ministry’s three-day Rashtriya Sanskriti Mahotsav, which he stated will present a platform to advertise native expertise and popularise the music, dances and tradition of the hills amongst a wider viewers.