By Muskan Arora
In the lockdown, we had been compelled to remain at dwelling — with or with out households. It was additionally a time once we stepped into the kitchen to prepare dinner and take care of ourselves. Multiple meals tendencies got here to the fore: from Dalgona espresso to banana bread, and extra. And earlier than we realised, social media turned a platform for budding home-bakers, one-minute recipes and lots of new meals bloggers.
Indianexpress.com acquired in contact with a few of these highly-skilled meals bloggers from across the nation to grasp if 2021 will develop into totally different when it comes to meals tendencies and meals running a blog. The bloggers talked about their journey earlier than and after the pandemic, whereas additionally predicting some tendencies they look ahead to this 12 months.
“I began food blogging way back in 2007, upon discovering a few really interesting food blogs from the US,” Deeba Rajpal, who runs a meals web page ‘Passionate About Baking’ on Instagram, stated. “Back then, it was just another way to document my recipes and baking journey. One thing led to another — I was inspired to take better pictures and the blog soon became an obsession! Now, the industry is different. Then, we were a handful of bloggers who were a close-knit community; we met often and interacted a lot. Now there are 1,000 new food blogs every day and it’s a crowded space,” she informed this outlet.
But Rajpal found there have been “loads of opportunities to create and share content”. “Comfort food took on a new meaning in 2020!” With over 1,00,000 followers on Instagram, she has all the time been “inspired by seasons” and says will “go with the flow”. She additionally talked about that she is “eager to see quick and easy recipes — breakfast cereal, coffee in food, pies, breads — take over 2021”.
Year of restoration, rejuvenation
Devashree Sanghvi, an award-winning 26-year-old blogger from Mumbai, in the meantime, shared what stored her occupied in 2020. “I believe 2020 has been a tough year for everyone. In the lockdown, I did a lot of research on ‘culinary tourism’, posted many easy recipes that people loved, hosted and spoke with students on webinars, etc. We also worked with some amazing home-grown and FMCG brands to create engaging content around them.” She added that she has “learnt to adapt to new situations”.
On how she thinks 2021 can be totally different, she stated: “We’re blessed that India has opened up so much and things are almost back to normal. With safety precautions in mind, I’ve started exploring more of our Indian states and their amazing cuisines, understanding and writing about them and also re-creating some recipes for the blog. I always believe in creating content that’s unique and useful, so I’ll continue my culinary adventures in our beautiful country and expand my creativity. 2021 is truly the year of recovery and rejuvenation.”
Besides running a blog, Sanghvi additionally covers journey and life-style. “I’ve always been passionate about food ever since I was a child. I’ve grown up watching my grandmother make amazing dishes and learnt how to make them. I loved writing about recipes, travel and street food, and converted that passion into ‘The Crazy Indian Foodie’ which has now grown into a huge platform with over 360k+ followers. When I started five years ago, the concept of ‘influencers’ was new and influencer marketing was in its nascent stages. Now, there is a huge influx of food pages and also massive growth of influencer marketing with brands.”
From being a full-time company worker to beginning her personal weblog as ‘Masterchef Mom’, Uma Raghuraman has come a great distance. She began in 2004, sharing her dishes with the world via her Facebook web page.
“It was a huge hit and many wanted me to share detailed recipes, the process and stories behind the dishes. This inspired me to start my blog ‘Masterchefmom’. Through it, I wanted to inspire young mothers to cook healthy, creative and interesting dishes that will not only excite the person who eats them, but will also energise and brings loads of enthusiasm to the cook. I received a lot of love for my recipes and also requests to share more than just lunch-box ideas. So, I started sharing recipes of everyday Indian dishes, with step-wise pictures to cook them from scratch. Currently, there are more than 1,000 recipes on my blog to help young mothers going through similar challenges. I also received a lot of appreciation for my food pictures, and that led me to start my Instagram account, which has more than 88K followers today,” she shared with indianexpress.com.
Raghuraman predicts that “one-minute and quick recipes will continue to be popular, as people, working from home need to multitask and create snacks in minutes”. “Such recipes definitely help. Another big trend that I am observing is the popularity of easy-to-cook, simple, home-cooked meals that bring comfort and a sense of well-being. This has been made possible by long shelf-life, pickles, sauces, masala mixes, relishes, chutneys, etc., which can be instantly mixed with hot rice and roti, and consumed.”
While the pandemic is known to have instilled the behavior of maintaining a healthy diet and consuming at dwelling, meals bloggers opine an inflow of recent bloggers could solely assist the trade develop.
(The author is an intern at Indian Express)