AirAsia India flyers can now get pleasure from excessive decision digital content material together with motion pictures, internet sequence and information articles after the arline on Tuesday introduced a partnership with Hyperlocal Cloud platform Sugarbox, to launch a first-of-its-kind in-flight expertise hub.
‘AirFlix’, an modern answer for digital entry within the skies, is obtainable throughout the airline’s fleet.
Providing a worth proposition distinctive to Indian skies, it supplies over 6,000 hours of high-resolution content material, enabling entry to over 1,000 worldwide and Indian motion pictures, brief motion pictures and greater than 1,500 internet sequence episodes, enabling visitors to stream buffer-free content material from OTT Apps.
‘AirFlix’ is powered by the patented Cloud Fragment know-how developed by Sugarbox, to supply fliers with digital entry mimicking the web expertise, even with out in-flight connectivity.
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It’s built-in and operates in sync with AirAsia India’s in-flight ancillary platform, enabling prospects to browse the menu and place orders utilizing their private gadgets.
With a pace of as much as 1Gbps and storage capability of 8TB, ‘AirFlix’ provides a bunch of customised choices, together with video games, ed-tech content material, information articles, music, e-commerce, and rather more.
Speaking in regards to the launch, Siddhartha Butalia, Chief Advertising and marketing Officer, AirAsia India, stated: “We’re excited to introduce the ‘AirFlix’ expertise hub for fliers and to accomplice with Sugarbox on their pioneering know-how platform, providing a wider and extra various vary of fascinating content material and a actually elevated consumer expertise.
“We’re trying ahead to leveraging the potential of this platform, introducing modern options and technological integrations even past in-flight eating, leisure, and procuring, and enabling personalised experiences that present a definite, differentiated flying expertise in a hyper-competitive market.”
Talking in regards to the collaboration, Rohit Paranjpe, Co-founder & CEO, Sugarbox, expressed: “We’re delighted to accomplice with AirAsia India on their journey to revolutionise the flying expertise with ‘AirFlix’. It is a first of its form initiative globally, the place we’re bringing the facility of the Cloud to plane, utilizing Sugarbox’s patented Cloud Fragment know-how.
“It allows a’AirFlix’ to supply many firsts within the business — entry to OTT Apps, E-commerce, Information, Podcasts and In-flight F&B ordering. That is only the start of unlocking limitless alternatives for shoppers by means of contextual, hyperlocal experiences. I’m very excited with what’s to come back for ‘AirFlix’ and anticipating fliers to begin experiencing it.”
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