Pro Kabaddi League’s media rights for next five editions put up for auction

Pro Kabaddi League co-owners Mashal Sports issued an Invitation to Tender (ITT) for the public sale of the media rights for the following 5 editions of the league on Thursday.

The shortlisted, eligible bidders can subsequently place bids for a number of of the media rights packages, by means of an e-auction course of.

Package A: Global Television Rights; Rest of the World Digital Rights; Sponsorship Rights – On-air and On-ground (together with Title Sponsorship); Audio Rights; Film Rights; Fixed Media Rights; Clip Rights; Footage Rights and Public Exhibition Rights. Package A rights holder may also have the duty to provide the world feed.

Package B: India Digital Rights; Mobile Activation Rights; Inflight/On-Board Rights and Virtual Reality Rights.

Package C: Gaming Rights which incorporates rights to function a fantasy league; create, produce or supply cell, laptop or console video games, e-sport and different kabaddi video games.

Package D: Consolidated Rights Package i.e. all media rights supplied below Packages A, B and C.

“Pro Kabaddi League has led the renaissance of India’s indigenous sport of kabaddi by creating a world-class sporting spectacle. We are confident that the upcoming PKL media rights auction will enable the league to grow to a new level, for a renewed and stronger engagement with sports fans and consumers, and further grow the sport of kabaddi,” stated League Commissioner of Pro Kabaddi League Anupam Goswami.

The eighth version of the Pro Kabaddi League was scheduled to be held in July final yr, but it surely was postponed because of the coronavirus pandemic.

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