Pro Kabaddi League co-owners Mashal Sports issued an Invitation to Tender (ITT) for the public sale of the media rights for the following 5 editions of the league on Thursday.
The shortlisted, eligible bidders can subsequently place bids for a number of of the media rights packages, by means of an e-auction course of.
Package A: Global Television Rights; Rest of the World Digital Rights; Sponsorship Rights – On-air and On-ground (together with Title Sponsorship); Audio Rights; Film Rights; Fixed Media Rights; Clip Rights; Footage Rights and Public Exhibition Rights. Package A rights holder may also have the duty to provide the world feed.
Package B: India Digital Rights; Mobile Activation Rights; Inflight/On-Board Rights and Virtual Reality Rights.
Package C: Gaming Rights which incorporates rights to function a fantasy league; create, produce or supply cell, laptop or console video games, e-sport and different kabaddi video games.
Package D: Consolidated Rights Package i.e. all media rights supplied below Packages A, B and C.
“Pro Kabaddi League has led the renaissance of India’s indigenous sport of kabaddi by creating a world-class sporting spectacle. We are confident that the upcoming PKL media rights auction will enable the league to grow to a new level, for a renewed and stronger engagement with sports fans and consumers, and further grow the sport of kabaddi,” stated League Commissioner of Pro Kabaddi League Anupam Goswami.