If a report by IDC is to be believed, then extra Indians are sporting smartwatches than anytime earlier than. Driving the ‘craze’ for smartwatches in India is none apart from Apple. According to the IDC report, the watch phase in India grew considerably. As per the report, “Watches saw a 139.3% YoY growth with 2.6 million unit shipments in 2020.”
Leading the smartwatch class is none apart from Apple. Apple, based on IDC, has a 51% market share within the smartwatch class. IDC classifies smartwatches as units “which can run third-party applications on the device itself”.
Jaipal Singh, affiliate analysis supervisor, shopper units, IDC India, says, “The high cost associated with wearable watches is not much of a challenge anymore. Also, the watch form factor is now seen as more appealing to the consumers, and vendors will leverage this shift by further expanding their watches portfolio in coming quarters”.
Apple did increase its Watch portfolio in 2020 and launched two fashions concurrently for the primary time. The Apple Watch SE — the extra ‘affordable’ variant — and the Watch Series 6 had been launched in 2020. While the Watch Series 6 begins at Rs 40,990, the Watch SE begins at Rs 29,990.
In addition to this, Apple didn’t discontinue its widespread Watch Series 3. Although a three-year-old mannequin, the Watch Series 3 is supposed to be the entry-point for consumers within the Apple Watch ecosystem. Priced at Rs 20,990, the Watch Series 3 is the most affordable Apple Watch you should purchase in India. During festive or different gross sales on e-commerce websites, there’s a very good probability for consumers to snag it anyplace near Rs 15,000.