Everybody Told Us Making In India Is Crazy, Now MNCs Want Us To Make Their Products: MIVI Founders

Hyderabad-based equipment model MIVI has change into one of many first Indian corporations to begin manufacturing audio merchandise like Bluetooth audio system, headphones, TWS earbuds, and so on from scratch. MIVI can also be planning to enterprise into the wearables market in India and shall be among the many few to fabricate smartwatches in India as properly.

The electronics model MIVI was based in 2015 by Viswanadh Kandula and Midhula Devabhaktuni. The ‘MIVI couple’ left their jobs within the U.S. and got here again to India to begin up.

MIVI founders Viswanadh Kandula and Midhula Devabhaktuni in an unique video interview with Debashis Sarkar of News18Tech shared MIVI’s ‘Make In India’ journey intimately.

WATCH VIDEO | Everybody Told Us Making In India Is Crazy, Now MNCs Want Us To Make Their Products: MIVI Founders

MIVI began in India by promoting chargers within the nation and slowly moved into audio merchandise because of the market demand in India. Initially, MIVI, like different Indian manufacturers, have been sourcing their merchandise from China and offered them in India. Nonetheless, very quickly they realised the significance of producing their very own merchandise. Being a small model, MIVI discovered it tough to get entry to tier 1 suppliers in China and managing product high quality grew to become a tough job.

“Once we mentioned the thought of creating merchandise in India, everyone informed us that we have been loopy. The truth is, I used to be the primary individual to name Viswanadh loopy! However quickly it was all about risking all of it for the larger good,” mentioned Midhula Devabhaktuni, co-founder and CMO at MIVI.

From getting 20-30 orders per day half a decade again, the model MIVI has now change into a distinguished participant within the audio section in India. MIVI’s plant (Avishkaran Industries) in Hyderabad has over 1500 staff out of which 80% of the workforce is ladies.

WATCH VIDEO: How Dyson Plans To Make Indians Buy Its Products?


Whereas MIVI goals to broaden its presence in throughout India from Tier 1 to Tier 2 and Tier 3 cities, one other key spotlight of its journey is that few world corporations and a few of its Indian rivals at the moment are asking the founders as as to whether the corporate will have the ability to producer their merchandise at MIVI’s facility.

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