Global Tablet Market Falls Again, Apple Still Leads The Segment

Regardless of the worldwide pill market declining by 16 per cent (year-on-year) within the third quarter this yr, Apple marinated the lead with a 39 per cent market share and shipped 14.7 million models.

In line with Technique Analytics, Apple shipments fell by 14 per cent (on-year) however nonetheless gained market share as its increased tier portfolio advantages from wealthier clients shrugging off inflation.

Whereas the general market fell, Samsung (19 per cent market share) and Amazon (10 per cent market share) led prime distributors with low single-digit declines credited to their distinctive methods available in the market.

“Samsung bought the closest to optimistic territory this quarter because of its diversified Android portfolio spanning the premium tier with the Galaxy Tab S8 collection all the way down to decrease tiers with the Galaxy Tab A collection,” mentioned Eric Smith, Director, Linked Computing.

Samsung shipments had been higher than anticipated at 7.2 million models, falling solely 4 per cent year-on-year, whereas Amazon’s shipments fell 5 per cent at 3.7 million models.

This was a troublesome comparability quarter for Apple as a result of many new merchandise had been launched in September 2021. In contrast to the Mac outcomes, there was minimal carry-over demand from final quarter’s provide disruption in iPad.

“Apple’s various portfolio stretching all the best way to iPad Professionals and iPad Airs working on M1 processors have boosted Apple’s ASP to $483 as customers search to do extra on their tablets, together with work, faculty, and play,” defined Chirag Upadhyay, an business analyst.

Regardless of a 33 per cent year-on-year cargo decline, Huawei maintained its prime 5 place within the pill market

Lenovo shipments fell 37 per cent because it confronted fierce competitors in EMEA and North America and demand within the Home windows section is slowing post-pandemic, the report talked about.

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