Final Up to date: August 27, 2022, 11:52 IST
Netflix had final month introduced a less expensive, ad-based subscription plan that the streaming big is bringing in collaboration with Microsoft. This got here quickly after Netflix reported that highest loss within the variety of subscribers ever, and now the costs of the brand new ad-based subscription plan have been rumoured.
In accordance with a report in Bloomberg, Netflix is planning to cost the ad-based subscription plan between $7 (roughly Rs 560) and $9 (roughly Rs 720). Presently, the streaming platform prices $9.99 onwards for its base plan that solely helps one machine. In India, the most affordable plan is the cellular plan, which prices Rs 149. The bottom plan in India prices Rs 199, the usual plan is priced at Rs 499, and the premium Netflix subscription prices Rs 649 per 30 days. Given the India costs, if Netflix brings the ad-based subscription, it’s prone to be cheaper than the rumoured $7 – $9 price.
Netflix had final month introduced that it’s bringing a brand new plan along with the ad-free Primary, Customary, and Premium plans that can present advertisements to customers. Netflix says that its goal is to provide customers extra choices and a better-than-linear TV model expertise for advertisers. In a weblog put up, Netflix had final month stated that it has partnered with Microsoft because the “world promoting expertise and gross sales accomplice.” The corporate says that Microsoft has the confirmed means to help all their promoting wants as the 2 firms work collectively to construct a brand new ad-supported providing.
Netflix’s announcement got here after the corporate reported a drop in subscribers within the final quarter. With that, Netflix is making extra efforts to accumulate new prospects. To draw new prospects, Netflix will deliver a less expensive subscription plan, which can run advertisements, based on the corporate. Presently, the most affordable Netflix plan is Rs 149 per 30 days, which will get customers the “Cellular” plan that solely runs 480p video on one smartphone or pill without delay.