Samsung Tops India’s Smartphone Market In Q4 2022, Xiaomi Drops Down After Years

Final Up to date: January 19, 2023, 19:17 IST

Samsung is again on the prime in India

Samsung has been battling out there to regain its place on the prime and it appears the most recent efforts have labored in its favour.

Xiaomi has dropped down the charts in India, which is the primary after a few years within the Indian smartphone market. Samsung and Vivo have usurped the Chinese language model with the South Korean big again on the prime of the record, whereas Vivo taking a stunning second place.

The brand new information has been introduced by Canalys for This fall 2022 confirms that Samsung has managed this feat for the primary time since Q3 2017 which is a very very long time away from the management place in one of the crucial necessary international locations for the corporate. “After 20 quarters, Xiaomi misplaced its management place in This fall 2022 and fell to 3rd place with shipments of 5.5 million items,” the report mentions.

The change has come on the expense of Xiaomi dropping all the way down to quantity three, giving Vivo the room to surpass and make the most of difficult market circumstances up to now few quarters. Having mentioned that, the identical report does credit score Xiaomi for being the primary vendor for the complete 12 months 2022 however the hole is clearly narrowing, giving extra causes for Xiaomi to be involved about within the subsequent 12 months or so.

Samsung vs Xiaomi – How Issues Modified

Samsung has expanded its product lineup, widening its portfolio with a mixture of reasonably priced and mid-range gadgets that’s nonetheless the candy worth level for consumers in India. Along with this, Xiaomi confronted points clearing out its older inventory throughout the festive season gross sales in 2022 and that pressured the corporate to restrict its new launches.

In the meantime, Vivo’s development has been catapulted by its deal with the offline market in tier-three and 4 cities, the place the smartphone penetration is untapped and consumers desire the touch-and-feel expertise to purchase telephones, even on this period. Samsung benefited from its dual-retail strategy, and its intensive retail community, coupled with a variety of merchandise has seemingly labored in its favour within the final quarter. As per the report, the present record of manufacturers notes:

– Samsung

– Vivo

– Xiaomi

– Oppo

– Realme

– Others

Xiaomi has already began 2023 with a bang, launching its new Redmi Notice 12 collection within the nation and plenty of extra are anticipated to be added within the coming months. It stays to be seen if these manufacturers make any broader modifications to see their positions change within the subsequent few quarters.

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