Who Is Sandhya Devanathan And What She Brings To Facebook And Co. In India?

Meta India has shortly changed the outgoing nation chief Ajit Mohan with a well-recognized face inside the firm. Meta’s new head in India might be Sandhya Devanathan which was confirmed by the corporate earlier this week. She might be taking over her function because the Vice President of Meta India from 1 January 2023. However who’s Sandhya Devanathan, how lengthy has she been a part of Fb/Meta and what does she convey to the corporate in India? Right here’s an in depth profile of the brand new Meta India head.

Sandhya Devanathan – New Meta India Head However Not To The Firm

Sandhya did her Bachelor of Technology (B.Tech) in Chemical Engineering from Andhra College again in 1994, after which she did her Masters in Business Administration (MBA) from Delhi College in 1998. She additionally did a short course on management from Oxford College in 2014.

Her skilled progress has been equally spectacular as effectively. Citigroup is the place her profession began, after which she labored at Commonplace Chartered in 2009. Devanathan began her Meta journey again in January 2016 when it was nonetheless often known as Fb.

She joined because the Group Director for South East Asia the place she was given the profile of E-commerce, Journey and FinServ in Singapore. Eight months later, she was promoted to turn out to be the corporate’s Managing Director for Singapore and Enterprise Head for Vietnam.

Clearly, she has constructed her expertise within the Asian market, which can assist her diversify in her new function as India head for Meta. Sandhya goes to spearhead Meta India in a brand new course, and as per Meta, deal with bringing the group’s enterprise and income priorities collectively.

She will even be overlooking initiatives from different Meta merchandise like WhatsApp, and Instagram Reels which are extraordinarily standard in India. She will even be caring for the brand new JioMart on WhatsApp undertaking, utilizing all her e-commerce expertise to construct a compelling product and promote it by the companions.

Meta on the lookout for a contemporary begin amid upheaval

Sandhya will even be taking on at a time when Meta is present process an upheaval of kinds, with each the worldwide and Indian groups being trimmed down to satisfy its enterprise targets.

Along with this, dealing with the Indian authorities and its common scrutiny will even be a part of her duties now, which, as her predecessors have proven, doesn’t come simple. Revenues would be the core a part of her KRAs and Meta might be hoping that she will be able to convey all her expertise from the retail companies to develop its merchandise in a difficult market like India.

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