Disney Star wins ICC media rights for Indian market for 2024-27

Disney Star has bagged the published rights of all ICC occasions for a four-year deal from 2024 to 2027 for the Indian market, the game’s international governing physique stated on Saturday.

Disney Star would be the dwelling of all ICC cricket in India for the following 4 years having gained the TV and digital rights of each males’s and ladies’s international occasions until the tip of 2027, the ICC stated in a press release. “As per data, Disney Star is paying round USD 3 billion for the rights,” a senior ICC Board member informed PTI on the situation of anonymity. Disney Star gained following a single spherical sealed bid course of which has yielded a big uplift to the rights price from the earlier cycle persevering with the spectacular progress and attain of cricket, the apex physique stated. The choice adopted a strong tender, bidding and analysis course of, which began in June 2022.

ICC Chair Greg Barclay stated: “We’re delighted to proceed to associate with Disney Star as the house of ICC cricket for the following 4 years which has delivered an impressive consequence for our Members and can help our formidable progress plans.

” They’ll play a vital position in the way forward for our sport and connecting and fascinating with extra followers than ever earlier than. Star emerged winners after staving off a robust problem from Viacom 18, Sony Sports activities and Zee Community. Ok Madhavan, Nation Supervisor and President, Disney Star stated: “With the acquisition of the ICC Digital and TV broadcast rights, Disney Star has additional strengthened its standing because the premier vacation spot for marquee cricket occasions within the nation.” Disney Star has performed an essential position during the last seven years in reworking ICC matches into one of many greatest sporting spectacles in India and has expanded the viewer base of the property “throughout geographies and demographics” within the nation.

“The extension of the ICC rights provides to our sturdy portfolio of cricket properties which additionally embrace the tv rights for IPL (2023-27), digital rights to Cricket Australia (2024-31), BCCI broadcast rights by the 2024 and Cricket South Africa (finish of 2023-24 season), and bolsters our standing because the go-to vacation spot for the perfect sporting occasions within the nation.

“Along with cricket, we additionally supply Professional Kabbadi League, Indian Tremendous League and varied worldwide rights, together with the Wimbledon Championships and the English Premier League,” Madhavan stated. In June, the IPL media rights for the 2023-2027 cycle had been offered for a whopping Rs 57.5 crore (per match) for TV and for Rs 50 crore (per match) for digital.Barclay added: “Having a broadcast and digital associate for ladies’s occasions in India is a big step ahead in our ambition to speed up the expansion of the ladies’s recreation.
“Disney Star introduced spectacular plans for the promotion of ladies’s cricket and so they clearly share our imaginative and prescient so I’m extremely excited by the dimensions of the chance forward.

“This was an extremely aggressive course of, which isn’t shocking given the massive audiences that cricket constantly attracts with greater than a billion followers that passionately observe the sport globally. I’d wish to thank the entire bidders for his or her curiosity in and help of cricket.”

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