Elon Musk launches new ‘Burnt Hair’ perfume with fragrance of ‘Repugnant Desire’

Elon Musk is selling a brand new fragrance, because the world’s richest man continues a observe report of turning what ostensibly begin out as jokes into sought-after merchandise.

Musk introduced the scent — known as “Burnt Hair” and described as “the essence of repugnant need” — in a tweet Tuesday, earlier than altering his Twitter biography to “Fragrance Salesman.” A separate product web page posted by Boring Co., Musk’s tunneling firm, listed the perfume at $100 a pop, and Musk later tweeted that 10,000 bottles had been offered.

The billionaire had stated in an earlier put up in September that Boring Co. would launch a scent for males that may assist them “stand out in a crowd.” He wrote Tuesday that stepping into the perfume enterprise was inevitable given his final title, tweeting in jest: “Why did I even struggle it for therefore lengthy!?”

The Tesla Inc. chief govt officer has a historical past of launching merchandise primarily based on jokes that his large fanbase has wanted as collectibles.

A restricted line of 20,000 flamethrowers offered by Boring Co. in 2018 to boost $10 million for its tunnel-building checks attracted big curiosity. He has additionally used objects to mock traders betting in opposition to the electric-vehicle maker, together with a Tesla Tequila primarily based on an April’s Fools’ Day gag and a pair of satin quick shorts (priced at $69.420) to mark a victory over quick sellers.

Musk has stated that Boring Co. plans to make a practical so-called Hyperloop within the coming years — a tunnel-based, high-speed transportation system — though important hurdles stay, together with securing  permits for initiatives and passing  environmental research.

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